Wedding Marketing Blog

Double Standards

As wedding professionals, we are forever telling brides that they should “always book professionals instead of hobbyists/enthusiasts” for their weddings.

For example, most professional DJs will urge brides not to entrust their friend who happens to love music and has thousands of tunes on his mp3 players to be their official wedding DJ. Same goes for photographers, videographers, chauffeurs, stationery designers and so on.

So, when it comes our own branding, why do we completely ignore our own advice? Why is it that only a small percentage of Irish wedding suppliers outsource their branding to the professionals?
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Last week I attended the The Business of Weddings Ireland conference in the Muckross Park Hotel, Killarney, Co. Kerry. The event was organised by Annie Byrne of Aislinn Events. Read the rest of this entry →

Unless you’ve been living under a rock, you’ll be very much aware of how the use of social media has gripped our nation over the past few years.

Although many people are conscious of its massive appeal and power, there are still plenty of folk who have yet to be convinced/converted. This article is for them.

I caught up with prolific Irish-based @RogerOverall to find out his thoughts (and his use of) social media. Take it away Roger… Read the rest of this entry →