Wedding Marketing Blog

Double Standards

As wedding professionals, we are forever telling brides that they should “always book professionals instead of hobbyists/enthusiasts” for their weddings.

For example, most professional DJs will urge brides not to entrust their friend who happens to love music and has thousands of tunes on his mp3 players to be their official wedding DJ. Same goes for photographers, videographers, chauffeurs, stationery designers and so on.

So, when it comes our own branding, why do we completely ignore our own advice? Why is it that only a small percentage of Irish wedding suppliers outsource their branding to the professionals?
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Wedding fairs in Ireland fall broadly into two main categories: local hotels (usually 5 to 20 exhibitors) and wedding fairs held at large multi-purpose venues (usually a few hundred exhibitors).
Let’s face it: as a wedding exhibitor, taking a stand at a wedding fair can be very hit or miss. You can attend a fair and get multiple bookings with deposits paid or absolutely no bookings at all. It can be a big risk taking out a stand, particularly at the larger fairs which can cost thousands of euro to exhibit.
Here are 8 questions to ask yourself before deciding to take out a stand at a wedding fair: Read the rest of this entry →